On July 18 & 25, I will offer a special 2-part webinar that shares its name with my book: Writing to Make a Difference. This highly interactive and practical webinar offers opportunities to get hands-on practice with your own marketing materials.
You can take advantage of two special offers:
1) The webinar itself at only $19.95 (84% off the regular price)
2) Your copy of my 2011 book, Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact, at a 20% discount
Every day, more of us realize the strategic importance of developing outstanding marketing materials – both offline and online. Whether you’re an accidental or emerging writer or a seasoned wordsmith, this webinar will help you create materials that are tailored to your mission and market.
The webinar is designed for nonprofit, green business, or other community-minded professionals who use their writing (offline or online) to promote social change. If you are responsible for crafting or editing marketing material that will answer the question, “What’s In It for Me & Us?” then this webinar is for you!
Here are some of the key topics and techniques that we’ll cover:
- The ABC’s of copywriting, including understanding and advancing your “brand,” focusing on your intended readers and their needs, and emphasizing the benefits you offer
- Spotlighting your mission repeatedly
- Maximizing your collaborations
- Connecting on a person-to-person level
- Sharing stories
- Writing with reader diversity in mind
- What to look for when editing your piece, and how to give constructive feedback to your colleagues
To sign up, just visit: http://bit.ly/Nh1f7Z.
