[Dalya’s Note] This guest blog originally appeared on the GiftWorks blog. It was written by Julia Campbell, President/CEO of J Campbell Social Marketing.

Is your Facebook Page abandoned?

Have you neglected to tweet in days (or, heaven forbid, weeks)?

Does your Pinterest account have a slew of half empty boards?

Does your organization suffer from “blogger’s block”?

Shake off the cobwebs, clear off the dust and take control of your social media presence!

Try these 7 fresh content ideas out on your social media profiles.

1) Share photos of your organization in action.

• Take photos of your office, volunteers, clients, playground/outdoor area, garden, hallway, waiting room. (With permission, of course!)
• Make sure you use descriptive, creative captions and a link to your website
• Photos are the most shared and most commented on content in social media (beat only by videos)
• Pinterest is now the #3 social network. People LOVE visual, so get on it!

2) Get topical.

• Read about trending topics in the national, regional and local news and tie the day’s hot topic to your organization and your constituents.
• If you are a local nonprofit, make sure to monitor local news every single day for appropriate content to share. People love local and will often engage with this type of content more frequently than national or international news.

3) Ask questions.

• People love to talk about themselves. Questions that encourage your fans and followers to share personal stories related to your organization can be effective.
• Try posting fill-in-the-blank questions: “My favorite volunteer experience was when_______”, “I give back to the community by__________.”

4) Be funny!

• Every single post, tweet and blog does not have to be about the seemingly insurmountable problems of hunger, homelessness, poverty and violence. It goes without saying that the issues you tackle every day are serious and do have significant implications on the world.

• However, most people do not use social media to learn about the world’s problems. They log on to see photos of their grandchildren, to check out what’s going on with their friends and to share thoughts with others.

• Spreading your critical message is important, but being authentic, human and having a sense of humor is also vital to engaging with your following.

5) Share others’ content, frequently and with attribution.

• If you are at a serious loss as to what to post, look at other Facebook Pages for inspiration and for items to share.
• Sharing content does several things. If its quality stuff, you are positioning yourself as a “thought leader” in your industry. People will then look to you for interesting, relevant and timely information on a specific topic – a time-saver for them! You also create good karma for your organization.

6) Acknowledge your donors.

• A simple thank you post to a specific donor, or even a generalized thank you to your supporters, will always be much appreciated.

7) Repurpose content.

• You know all those thoughtfully crafted print newsletters, annual reports and appeal letters sitting in the back room collecting dust? How about re-purposing that content into bite size pieces to share on your social media sites?

• Newsletter articles could be transformed and updated into blog posts.

• Annual Report statistics can be incorporated into infographics or other small graphics to share.

• Appeal letters will hopefully have compelling stories of your organization’s impact, and those stories never get old. Use them everywhere!

These are just a few ideas to get you started on your way to social media success. Good luck!

What are your ideas for quality content that gets posts, tweets, blogs and pins? Let me know what you think in the Comments section. Thanks for reading!