Author Archives: Dalya Massachi

Eco-Persuasion: A Model for Connecting with Your Audience

green earth[Dalya’s Note: This guest post was written by Patricia Dines. She is a freelance writer who’s been inspiring constructive eco-action for 20+ years and can be found at www.patriciadines.info or www.askecogirl.info.]

In my conversations with people about eco-action, one common question they have is how to talk with folks who don’t care about their issue, or worse, respond in non-factual and argumentative ways.

Understandably, most of us want to avoid conflict, keep conversations agreeable, and steer clear of the strident activist tone that turns people away.

However, simply skipping these discussions can leave us feeling unsatisfied, because we know that literally life and death is at stake for so many people, animals, ecosystems, and the planet itself.

So how can we communicate about these issues both pleasantly and effectively, and, through that, help our culture cheerfully shift from eco-destruction to eco-sanity?

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The Benefits of Having a Business Blog

index[Dalya’s Note: This guest post was written by Naomi Shaw. She is a freelance writer and can be found at naomijshaw.jux.com.]

How can a blog help your business? Isn’t it just a journal on the web? Absolutely not. Blogging for your business can be an integral tool for generating income, connecting with customers, and giving your business a winning personality. Here are some tips on how to get started and, most importantly, reasons why you should start now.

WHY should you blog for your business?

Web and social media expert Barry Feldman knows the facts and the stats when it comes to successful blogging. Small businesses with blogs generate 126% more leads than businesses that don’t have a blog, while a whopping 61% of consumers have made a purchase because of a blog recommendation. Here are four good reasons why your business can reap the benefits, too.

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Spot the Weaknesses in this Case Statement (Or Spot the Strengths!)

weaknessI thought I would share a brief piece I wrote that exaggerates several of the most common mistakes grantwriters make. This mini-case statement is riddled with over-the-top phrases and statements (in bold) that I hope point out some obvious problems. See what you think and feel free to leave a comment!

Here goes…

Our organization started five years ago because we wanted to improve the dismal quality of life and alleviate economic inequality for other women in our community. These problems do not actually affect our lives, but we wanted to appear charitable.

We propose the “Get A Life Project,” which will have a tiny effect on housing conditions for low-income women and will probably do nothing to change their economic status. We don’t have an innovative bone in our bodies, so we’re just doing the same old project that we’ve always done. Actually, there’s no urgency to the project, and it’s not part of any larger plan. In fact, we think there are already several more proficient organizations doing this work in our town.

We think that our Get A Life Project will provide much-needed assistance, but we’re not so sure about the exact outcome. Although no low-income women have asked us to help them, or have joined our organization, we think the project is a great idea. It’s not clear how we will do this work, but we are sure that we’ll come up with something. We will have to figure out how to serve people in unfamiliar languages, but we don’t think you want to know any details of how we actually will implement the project, and we definitely will not be evaluating it.

Our project does not address any of your Foundation’s priority areas, but we believe you will make an exception for us because of our good intentions. We will have to indefinitely rely on your foundation to sustain our work. We’re pretty desperate so if you don’t fund us we will have to close our doors.

“Ask Dalya”: Grantwriters as Strategic Leaders (Part 2)

orchestraToday we pick up where I left off in Part 1.)

I recently presented a webinar entitled “Grantwriter as Strategic Leader: Your Crucial Role.” It covered a topic not often discussed in the nonprofit world: how can grantwriters assume a leadership role in their organizations? Grantwriters are actually perfectly positioned to be inspiring, confident, and competent leaders who can help their organizations plan strategically for their grantseeking futures.

I got so many great questions, I thought I would share some of them here. Following is Part 2 of this article (Part 1 appeared yesterday).

Q: What do you recommend for handling team members who do not want to participate in grants?

A: Everyone in the nonprofit sector should know that at some point, they are likely to be part of fundraising (it’s the nature of the beast). Most nonprofits are not set up like businesses with income-generating arms.

See if you can demonstrate how much better the grant proposal will be with the input of that non-cooperative team member. After all, no one else has  their expertise! Then try to make it as easy as you can for them to participate. For example, if time is the problem, consider drafting the piece with blank lines for them to fill out with the information that only they know (i.e., “_____________________”). It’s much easeier for them to fill in the blanks than to start from scratch.

Q: At my organization, the director doesn’t see the value in having a full-time grant writer. Thus, program staff does grantwriting. Do you have any advice for folks who are in that dual role?

A: Grantwriters are often not enmeshed in the day-to-day of our organizations’ programs, so we can adopt an outsider’s perspective. But even if you ARE involved in both program and grantwriting, imagine yourself switching hats so you can see things from both separate viewpoints.

Q: As a new grantwriter with a small network, what are some ways in which I can find/network with new potential funders on behalf of my organization?

A: You definitely want to start out with doing as much research as you can to find potential matches in the funding world: the Foundation Center’s database is a great first step. There are also many more resources online for ferreting out those leads. Once you have identified some good matches, go ahead and approach them in their preferred ways (email, phone. etc.).

I also suggest attending as many nonprofit fundraising events as possible. If you meet any funders there, try to learn about their interest areas, values, and funding strategies. Keep your “pitching” to a minimum and try to understand where they are coming from. But be prepared with a few brief talking points to interest them in learning more about your organization.

And once you have some funders on your side, ask them for referrals to other contacts in the funding world. Know that networikiing is a long-term strategy that will pay off over time.

Q: Do you know of any online tools to increase a new grantwriter’s skills without learning by fire?

A: As a matter of fact, I do! I would recommend checking out the 6-week Grantwriter’s FastTrack Coaching Program, which is specially designed for new, emerging, or returning grantwriters. We go into depth on all of the above-mentioned issues – and much more. Learn more HERE.