Category Archives: Ask Dalya

“Ask Dalya”: Competition for grants in a small pool of local foundations

personally speakingThis “Ask Dalya” series covers 17 of your grantwriting questions. Get lots more Q & A, individual feedback, materials, etc. in the Grantwriter’s FastTrack Coaching Program.

Q: How can I handle competition with friends in a small city, with a small pool of local foundation opportunities?

 A: Ah – one of my favorite topics! “Competition” for funders’ attention is a reality and I’m glad you acknowledged it. A few things I can say:

1) You may need to expand your field of vision to include funders that are not the “usual suspects” in your community. Think about growing the pie instead of focusing on slicing it thinner or fighting over crumbs.

For example, have you done thorough research to find small or little-known family foundations or local companies (or branch offices) with an interest in your issue? You will be surprised what thorough research can turn up!

Have you cast as wide a net as possible to see if your work has implications beyond your local area, and thus would appeal to funders in other regions or statewide?

2) What if you are convinced that you have identified all possibilities and still find only a small pool of funders? Then you will need to make sure your organization’s work stands out as a unique solution that is in line with the specific needs and interests of the funder. Refer to THIS POST for more about that. Continue reading

“Ask Dalya”: low-profile foundations; nonprofits serving the same clientele

personally speakingThis “Ask Dalya” series covers 17 of your grantwriting questions. Get lots more Q & A, individual feedback, materials, etc. in the Grantwriter’s FastTrack Coaching Program.

Q: Do you have any advice on applying for grants from specific foundations that reveal very little information about themselves?

A: Yes, there are many foundations that- for whatever reason- do not have their own websites. But once you know the name of a foundation that is interested in your topic area, you may be able to find that funder listed elsewhere on the web. For example, check out the wealth of information offered by the Foundation Center at foundationcenter.org. Look for the IRS tax form 990 at guidestar.org. And see what you can find on other websites that may mention the funder. Once you have an address and phone number (or even email address) you can contact the foundation directly to ask about grant guidelines, deadlines, etc.

If you learn that the foundation does not accept unsolicited Letters of Intent or proposals, but you still think it closely matches your organization, consider adding the funder to your newsletter list. Fortunately, there are many other foundations out there that are happy to provide you with the information you need; prioritize those before you try to pursue funders that try to maintain a low profile.

Q: How do we deal with another nonprofit that serves the same group as we do when they are less than honest and not transparent? Funders are unsure what is the truth and I believe it hurts the community.

A: That’s a tricky one because you don’t want to bad-mouth another organization. Instead, emphasize the credibility and support that YOU have. Do you have lots of rave reviews on greatnonprofits.org? How about excellent ratings from independent agencies such as CharityNavigator? What does your profile look like on guidestar.org? Maybe you have some stellar press hits or wonderful endorsements from your clients, community, other funders, or even celebrities? Make sure that you are sharing clear and complete information with the public (e.g., financial information on your website). Keep it positive and transparent on your end and you will attract positive attention.

(By the way, you might also be interested in THIS question I answered about distinguishing among similar organizations.)

Got questions about how YOU can use your writing to make a difference? Send them to my assistant, Leslie Rivera, and I’ll answer them on this blog.

“Ask Dalya”: Grant Proposal Length

personally speakingThis “Ask Dalya” series covers 17 of your grantwriting questions. Get lots more Q & A, individual feedback, materials, etc. in the Grantwriter’s FastTrack Coaching Program.

Q: In grant proposals, should we use all of the space given in the application, or is it best to keep it short instead?

A: As I mentioned in my blog post on the 150th anniversary of the Gettysburg Address, my suggestion is always to strive to cultivate conciseness. Regardless of the amount of space you are given on an application you want to focus on brevity: as long as you still clearly make your points. If you have plenty of space, use it wisely. Just remember that your readers receive an overwhelming number of applications; if your proposal is easy to skim then it is enjoyable and informative to read and leaves the reader with a positive feeling. Look to strike the right balance.

Got questions about how YOU can use your writing to make a difference? Send them to my assistant, Leslie Rivera, and I’ll answer them on the blog.

“Ask Dalya”: Interactive Pieces on a Website

personally speakingQ: What advice do you have regarding interactive pieces on a website where the work the organization does is somewhat political? We’re worried about conversation/comments being about “them” VS “us” rather then about the work being done. Advice?

A: An important distinction! I assume the copy you write on your website does not set up a polarizing dynamic, but instead focuses on the importance and results of your work. When you solicit comments, be sure to emphasize that you are trying to move beyond traditional lines of division (“us” vs. “them”) into a new space. It’s fine to remind your readers of this focus. If you continue to get comments that are divisive, you can either: 1) ask the writer to consider your goals and reframe their comment; 2) publish the comment as is and reply from your own frame of reference, in an attempt to use the opportunity as a teachable moment; or 3) decide not to approve the comment for publication (not the best option). 

Got questions about how YOU can use your writing to make a difference? Send them to my assistant, Leslie Rivera, and I’ll answer them on the blog.

“Ask Dalya”: Communicate the Differences among Organizations

personally speakingQ: There are thousands of nonprofit organizations, and many do similar work or are perceived as the same thing. What would be your advice to quickly communicate the differences?

A: You’ve hit on one of the biggest ideas in branding: emphasize your organization’s uniqueness. To make your organization stand out, you need to highlight what distinguishes it from similar groups. You must show how your organization is uniquely positioned to address a specific need that your community has expressed.

Your uniqueness is whatever your ideal readers really want and are concerned about but cannot easily get elsewhere.

For instance:

  • Does your organization deal with a particular aspect of an issue that no one else focuses on?
  • Do you use a breakthrough approach or method?
  • Do you work with clients who have nowhere else to turn?
  • Do you have special expertise that has positioned you as the ‘go-to’ organization in your community for years?
  • Do you play an essential role in a collaborative effort or continuum of care?

Your uniqueness must be so clear, and so relevant to your readers’ individual or community lives, that it gets noticed and gets people talking about you. This defining quality of your organization makes you the best choice for your readers to support or work with.

Ask yourself: What is the [“insert your organization’s name here] Difference”?

This might be a good question to bring to a staff or board meeting for group discussion.

Got questions about how YOU can use your writing to make a difference? Send them to my assistant, Leslie Rivera, and I’ll answer them on the blog.