Category Archives: Fundraising

How to Get Beyond Copywriting Confusion

confusion2Do you write text (copy) for a social sector organization? I’m talking about a nonprofit, social enterprise, or similar group that has a social mission.

If so, you undoubtedly have a lot on your mind. What is the organization’s brand strategy? Who are its target markets? How can you explain the benefits it brings to the community?

It’s also your job to help the organization share information and enthusiasm about its work with interested people who may want to exchange their support (money, time, etc.) for the value the organization adds.

In the social sector, copywriting serves a dual purpose. It aims to both:

A)    Promote the organization as part of the solution to a social or environmental problem: It may work with community partners as part of a continuum of care or service, or in a coalition arrangement. If you understand how the organization fits into the mix, you can help identify its uniqueness and special contribution.

AND

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Spot the Weaknesses in this Case Statement (Or Spot the Strengths!)

weaknessI thought I would share a brief piece I wrote that exaggerates several of the most common mistakes grantwriters make. This mini-case statement is riddled with over-the-top phrases and statements (in bold) that I hope point out some obvious problems. See what you think and feel free to leave a comment!

Here goes…

Our organization started five years ago because we wanted to improve the dismal quality of life and alleviate economic inequality for other women in our community. These problems do not actually affect our lives, but we wanted to appear charitable.

We propose the “Get A Life Project,” which will have a tiny effect on housing conditions for low-income women and will probably do nothing to change their economic status. We don’t have an innovative bone in our bodies, so we’re just doing the same old project that we’ve always done. Actually, there’s no urgency to the project, and it’s not part of any larger plan. In fact, we think there are already several more proficient organizations doing this work in our town.

We think that our Get A Life Project will provide much-needed assistance, but we’re not so sure about the exact outcome. Although no low-income women have asked us to help them, or have joined our organization, we think the project is a great idea. It’s not clear how we will do this work, but we are sure that we’ll come up with something. We will have to figure out how to serve people in unfamiliar languages, but we don’t think you want to know any details of how we actually will implement the project, and we definitely will not be evaluating it.

Our project does not address any of your Foundation’s priority areas, but we believe you will make an exception for us because of our good intentions. We will have to indefinitely rely on your foundation to sustain our work. We’re pretty desperate so if you don’t fund us we will have to close our doors.

“Ask Dalya”: Grantwriters as Strategic Leaders (Part 2)

orchestraToday we pick up where I left off in Part 1.)

I recently presented a webinar entitled “Grantwriter as Strategic Leader: Your Crucial Role.” It covered a topic not often discussed in the nonprofit world: how can grantwriters assume a leadership role in their organizations? Grantwriters are actually perfectly positioned to be inspiring, confident, and competent leaders who can help their organizations plan strategically for their grantseeking futures.

I got so many great questions, I thought I would share some of them here. Following is Part 2 of this article (Part 1 appeared yesterday).

Q: What do you recommend for handling team members who do not want to participate in grants?

A: Everyone in the nonprofit sector should know that at some point, they are likely to be part of fundraising (it’s the nature of the beast). Most nonprofits are not set up like businesses with income-generating arms.

See if you can demonstrate how much better the grant proposal will be with the input of that non-cooperative team member. After all, no one else has  their expertise! Then try to make it as easy as you can for them to participate. For example, if time is the problem, consider drafting the piece with blank lines for them to fill out with the information that only they know (i.e., “_____________________”). It’s much easeier for them to fill in the blanks than to start from scratch.

Q: At my organization, the director doesn’t see the value in having a full-time grant writer. Thus, program staff does grantwriting. Do you have any advice for folks who are in that dual role?

A: Grantwriters are often not enmeshed in the day-to-day of our organizations’ programs, so we can adopt an outsider’s perspective. But even if you ARE involved in both program and grantwriting, imagine yourself switching hats so you can see things from both separate viewpoints.

Q: As a new grantwriter with a small network, what are some ways in which I can find/network with new potential funders on behalf of my organization?

A: You definitely want to start out with doing as much research as you can to find potential matches in the funding world: the Foundation Center’s database is a great first step. There are also many more resources online for ferreting out those leads. Once you have identified some good matches, go ahead and approach them in their preferred ways (email, phone. etc.).

I also suggest attending as many nonprofit fundraising events as possible. If you meet any funders there, try to learn about their interest areas, values, and funding strategies. Keep your “pitching” to a minimum and try to understand where they are coming from. But be prepared with a few brief talking points to interest them in learning more about your organization.

And once you have some funders on your side, ask them for referrals to other contacts in the funding world. Know that networikiing is a long-term strategy that will pay off over time.

Q: Do you know of any online tools to increase a new grantwriter’s skills without learning by fire?

A: As a matter of fact, I do! I would recommend checking out the 6-week Grantwriter’s FastTrack Coaching Program, which is specially designed for new, emerging, or returning grantwriters. We go into depth on all of the above-mentioned issues – and much more. Learn more HERE.

 

 

“Ask Dalya”: Grantwriters as Strategic Leaders (Part I)

orchestraI recently presented a webinar entitled “Grantwriter as Strategic Leader: Your Crucial Role.” It covered a topic not often discussed in the nonprofit world: how can grantwriters assume a leadership role in their organizations? Grantwriters are actually perfectly positioned to be inspiring, confident, and competent leaders who can help their organizations plan strategically for their grantseeking futures.

I got so many great questions, I thought I would share some of them here. Following is Part 1 of this article (Part 2 appears tomorrow).

Q: How do you communicate to your Executive Director and board that it’s not just about the quantity (number) of grant proposals you send out. But the quality too?

 A: This is actually common, especially among folks with limited experience in grantseeking. You can compare grant proposals to resumes. It’s not a good strategy to send them out in scattershot fashion, in the blind hope that something will stick. It’s a better use of your time to really do your homework, and then plan out and customize each one. Competition for funds is stiff, and the better targeted your proposal the more likely it will get a second look.

Q: How do you lead a grantseeking team that has constantly shifting program/vision priorities?

A: This says something about your organization. Without a clear programmatic strategy, your fundraising efforts will suffer. It’s o.k. to want to get a full picture of a situation, especially for new or transitioning organizations. But at some point you will have to clearly tell your colleagues that program plans need to stabilize so that fundraising can happen. In fact, grantseeking usually takes several months (or even a year) before the funds come through. So you will need a solid strategic plan or Logic Model  to work from.

Q: To what extent should the grantwriter be responsible for evaluations and client feedback, vs. the program manager who designs/implements the program?

A: While the grantwriter should not be designing the programs, he/she is serving as the eyes and ears of a funder snooping around.  A grantwriter knows that evaluation is always going to be important to funders. That means that whoever is designing/implementing the program needs to find a way to measure results – in the short term and long term. A grantwriter can offer suggestions on how to go about that, but s/he is not in a position to make the final plans for evaluation (let alone carry it out). A grantwriter should also be asking how the evaluation results will be used to improve the program over time.

Client feedback and stories are also important to funders. They will want to know exactly how people have benefited from the program…and what difference that has made in their lives. Stories collected from throughout the organization should then make their way back to the grantwriter, as proposals should include some of that information.

[Stay tuned for Part 2]

(By the way, you can find answers to many more grant-related questions right HERE.)

GPA Heart of America Conference on 4/25: I Am the Keynote Speaker

GPA

The Heart of America GPA Chapter is pleased to announce the Heart of America GPA Regional Conference, titled “Keep Calm and Hit Submit.”

I will be the Keynote Speaker with a presentation titled “Grant Professionals as Strategic Leaders: Your Crucial Role.”

As a grant professional, you are perfectly positioned to help your organization plan strategically for its grantseeking future.  You are the knowledgeable guide who can lead executive and program staff to design work that is attractive to grantmakers. We’ll discuss ways to “rally the troops” while staying calm, cool, and collected.

You will learn:

  1. How to make sure everyone is on the same page
  2. What questions to ask to get the information you need
  3. Examples of strategizing with staff  – before, during, or after the grant award

If you are in the area, don’t miss this opportunity to connect with your colleagues in the grant writing profession, while obtaining valuable professional development experience. Enjoy a cocktail reception and a full day of enlightening grant workshops — all in one of Kansas City’s premier shopping and dining districts, the Country Club Plaza.

Discounted tickets are available for those who register on or before March 31st.

Cost:
GPA Members $100/$85 Early Bird Rate by March 31st
Non-Members $110/$95 Early Bird Rate by March 31st

Please note that while the Heart of America GPA Chapter will allow attendees to register at the conference, the cost for such registrations will be $125 for both members and non- members. We strongly encourage all attendees to pre-register.

Please register HERE.

The conference agenda is posted HERE.