Category Archives: Fundraising

Now Available: New Independent Publishing Resources for Changemakers

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ebookLooking for a new way to attract and engage prospective donors, clients, or customers? Today’s audiences often bypass traditional fundraising or advertising. Instead, they want relevant and useful content that they can act on right away. Are you offering them that?

A book or e-book (maybe even a “free-mium”) is a great way to share your experience and insights, bring more visibility to your cause or organization, and establish yourself as a passionate and credible “author”-ity in your field.

Vital components of your overall marketing strategy, books and e-books can be recycled across many communication and fundraising channels (online and offline). You’ll make a winning impression when you can say: “We wrote the book on that topic!”

With e-books and books so easy to create these days, what’s holding you back? And how can you make them work for your organization?

My website now houses lots of great new resources for current and emerging self-publishers—especially leaders of social sector organizations:

Conference call: Independent Publishing for the Changemaker: Advice on how to use this ultimate marketing technique: what’s involved and how to get started (handout plus recording)

Webinar slides:

  • Publishing Your Ebook for Greater Business Impact
  • Thinking About Hiring an Independent Editor? Start Here!

Detailed handouts:

  • The right team for the indie publishing process
  • Where to find an independent editor: professional associations
  • Websites of interest to the indie writer/publisher

Download your copies HERE.

“Ask Dalya”: Using Stories in Grant Proposals (Part 2 of 2)

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This “Ask Dalya” series covers 17 of your grantwriting questions. Get lots more Q & A, individual feedback, materials, etc. in the Grantwriter’s FastTrack Coaching Program.

(Note: You can see Part I of this article HERE.)

personally speaking  Q: Where in a grant proposal would you include a story?

A:  You can improve your proposals by using stories whenever possible. A few good places include:

  1. The problem/opportunity description
  2. Definition of your community of clients
  3. The evaluation section (see my upcoming webinar on this topic)
  4.  The history or track record of your organization
  5. The people behind your work (staff, volunteers, etc.)

Q: Can you give suggestions of what to do about telling stories when the project is new?

A: Storytelling can be a bit challenging in this instance. But you will find stories lurking in the problem you are addressing and the clients you are attracting. What is going on in your community that has inspired your project? How can you illustrate the reality of what people are facing and the challenges they are dealing with? Continue reading →

“Ask Dalya”: Using Stories in Grant Proposals (Part 1 of 2)

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This “Ask Dalya” series covers 17 of your grantwriting questions. Get lots more Q & A, individual feedback, materials, etc. in the Grantwriter’s FastTrack Coaching Program.

personally speaking Q: What can you tell me about the key role of storytelling in proposals?

A: By sharing stories with funders, you will render your messages personalized, catchy, and relevant. Feature your various constituents: clients, volunteers, members, donors, staff, board, and strategic partners. Slice-of-life word snapshots will help put a face and voice to your work in a way that goes far beyond mind-numbing statistics. Telling a brief account of someone’s story can crystallize your message in just a few words.

Ask yourself: How can you show that are you playing an important role in a community of particular concern to the grantmaker?

Think about some stories that might illustrate your answers. Every day, your organization improves people’s lives. And every time that happens, a potential story is born.

Often called “case studies,” these before-and-after stories illustrate how people have found the benefits or results they were seeking by working with you.

The last great novel you read or movie or television show you watched no doubt centered around its characters. Your organization also centers around its “characters”: your clients. Show how your characters’ lives improve as they work with you. Continue reading →

The Insider’s Guide to Writing a Winning Government Grant Proposal

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236495_militia_04_secret-758030[Dalya’s Note: This blog post is by Nedra Weinreich, a social marketing consultant, author, and speaker at Weinreich Communications.]

I have a secret I’m going to share with you — one that could mean the difference between hundreds of thousands of dollars and zero. I’ve just gotten a glimpse into the other side of the proposal process, and I have learned some very important lessons from it.

As a consultant, a substantial chunk of my time goes to writing proposals to get new business. Quite often, the proposals are in response to a request for proposals (RFP) from a government agency at the Federal, State or local level. Nonprofit organizations also have to spend time on grantwriting to find funding to provide their services.

This week and last, I have been a member of a Federal grant review panel for a Dept. of Health & Human Services agency. This means that I am on a team that reads stacks of grant applications that have been submitted by nonprofits in response to an announcement requesting proposals for funding. I read each proposal and score it according to the evaluation criteria set forth in the announcement, and when the many teams are done reading and scoring, the agency will offer funding to the organizations who scored highest. The difference between those who are funded and those who are not can be a matter of a point or two.

Read full article: HERE

“Ask Dalya”: How to Keep Grantwriting Concise

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This “Ask Dalya” series covers 17 of your grantwriting questions. Get lots more Q & A, individual feedback, materials, etc. in the Grantwriter’s FastTrack Coaching Program.

personally speaking Q: I’m frustrated with the brevity that funders often require of us. Can you offer any guidelines?

A: We know that funders are time-pressed and will probably only skim your work the first time around. So we need to write for that reading style. That means we have to Keep It Short, Simple, and Skimmable (the acronym is KISSS).

Concise statements are powerful. Accessible words and phrases get read. Your challenge is to keep your piece as brief as possible, without compromising your meaning. See how tight you can write.

As Mark Twain once said, “I didn’t have time to write a short letter so I wrote a long one instead.” He knew how much work it can be to really hone your words.

A rule of thumb is to keep your sentences to no more than about 20 words. Most newspapers aim for a sentence length of about 14 words. So should you. Also, the more complex your subject, the shorter the sentences need to be to attain clarity.

Remember that short, simple words and paragraphs are better than longer, more complicated ones. Avoid run-on sentences. Try using words with three syllables or fewer.

Q: What key information should be conveyed in a Letter of Inquiry?

A: A great example of the need for conciseness is the 1-3-page Letter of Inquiry/Letter of Intent (a.k.a. LOI) that many funders request before a full proposal. They may tell you what to include in your LOI; if they do, please make sure you follow their advice. If you don’t find any specific guidelines, include the basics of what they will want to know: Continue reading →