Category Archives: Nonprofits

Ask Dalya: Do funders hold all the cards in grant relationships?

Question: It seems that foundations and other funders hold all the cards in power relationships with grantseekers. Is that true?

Answer:

At first glance, it definitely can appear that way. It may feel like you are “begging for money” with a virtual tin cup. You may even get nervous when you prepare to speak with a funder one-on-one.

That’s totally understandable. (FYI, many foundation program officers used to be in grantseekers’ shoes so they can empathize with your sweaty palms.)

But while grantmakers hold the purse strings, by no means are they the only ones in the relationship who should be confident, empowered professionals.

Look closely at the situation. Continue reading

Nonprofit thank you notes get creative and strategic

I, like many people, do my share of year-end giving to my favorite nonprofits in December. Of course, December and January are usually super-busy times of year for folks who process all of those donations!

I was pleased to receive some very grateful and thoughtful thank you notes from the organizations I supported. I wanted to share one specific letter that stood out. It comes from my local food bank, the Alameda County Community Food Bank, to be exact. You can see a copy of it below:

CCF01252016_0004It starts out expressing gratitude and welcoming me to their community, and goes on to briefly  explain what my contribution will do.

Notice that it has a large photo of a child in the upper-right corner and the letter talks a bit about her, a representative of their clients.

This one-pager is short, simple, sweet, and to the point. It also lists the tax ID number at the bottom, as well as the address and affiliations.

That’s all pretty standard best practice.

The most interesting part was the PS and the insert that came with it. Continue reading

Calling all Seattle-ites: Attend My Session at the Puget Sound Grantwriters’ Assn Conference (10/22)

Thinking about attending the 2015 Puget Sound Grantwriters’ Association Conference in Seattle this October 22?

The theme is “Impact” and the lineup offers something for everyone in the grantwriting community. My session is no exception, and the title is: “So what? Who cares? Zero In on Your Impact and Tell Funders About it!”

Here’s the description:

All grantwriters know the answer to the question, “What does your organization do?” That is, you are clear on its activities, services, and programs. But can you really identify your organization’s impact? If you’ve been asked to put together a Logic Model or an Evaluation Plan, you may have been stumped a bit on this question. In this session we will dig deep to find out what lurks beneath your services and programs. Come prepared to discuss your organization’s work; leave with the knowledge of what lies at the heart of your “impact” – and how to communicate it to grantmakers.

What you will learn:

  1. How to move beyond an understanding of what their organization does, to what difference it makes in the community
  2. How to get and use client stories and feedback to underscore that impact
  3. How to act as a leader to help other staff evaluate the organization’s impact (to improve grant proposals)

Learn more about the entire conference and register (if you haven’t already) right HERE. I look forward to meeting folks in the Seattle area!

Live Internet Radio Interview Discusses “Writing to Make a Difference”

Join me and The Philantrepreneur Foundation Radio Show host Dr. Victoria Boyd. We discussed ‘being’ a Philantrepreneur, and how to effectively utilize and implement “Writing to Make a Difference” in your own work.

The show offered tips, strategies and insight to build your organizational capacity, win-win relationships, and community impact. It’s all valuable content for entrepreneurs or nonprofits.

Listen in and you’ll also get a glimpse of my own story and the heart of “Writing to Make a Difference”.

Check out my live interview  and don’t forget the archive of past shows with lots of other great guests!

This listener made my day:

“Wow! Thank you for your podcast series, especially your recent episode hosting Dalya Massachi. Wonderful, insightful, and inspiring conversation! Your podcast has already made a difference in my thinking! I’ve ordered a copy of Dalya’s book and look forward to reading it, as well as following the amazing work she’s doing.” – Aaron Culich

 

 

 

Watch the video! Copywriting for the Web: Today’s Best Practices (includes live reviews)

techsoup logoIf you missed my free webinar with TechSoup.org, you’re in luck!

Copywriting for the Web: Today’s Best Practices

Of course, your organization absolutely must have a nice-looking website. But it also must contain content that your users really want to engage with AND can easily find!
Your website is a key part of your organization’s outreach/marketing effort and needs to speak to your readers their way. This free webinar offered plenty of tips and techniques to make sure your copy is web reader-friendly, while it stresses your community impact.
Takeaways:
  • 3 planning fundamentals that help you get the results you want
  • What you need to know about today’s web users
  • How to ensure website usability & accessibility
  • Intro to Search Engine Optimization
  • Recommended resources on the web
This webinar featured a live review of a few of the participants’ websites!

You can watch the video HERE.

We’d love to hear your comments: what stood out for you and how will you improve your own website?

Continue reading