“If you want to appear expert, your writing must be expert: professional and clear… Words matter. Craft, sand and polish your words religiously… Assume everyone in your company could communicate more clearly, and invest in learning how… Most people write just a little better than they draw.” – Harry Beckwith in What Clients Love: A Field Guide to Growing Your Business

“I didn’t have time to write a short letter, so I wrote a long one instead.” – Mark Twain

“Good writing. . . consists of trying to use ordinary words to achieve extraordinary results.” – James Michener

“Don’t write merely to be understood. Write so that you cannot possibly be misunderstood.”  – Robert Louis Stevenson

“After all, most writing is done away from the typewriter, away from the desk. I’d say it occurs in the quiet, silent moments, while you’re walking or shaving or playing a game, or whatever, or even talking to someone you’re not vitally interested in. You’re working, your mind is working, on this problem in the back of your head.” – Henry Miller