Category Archives: Copywriting

New Article Series: Putting on the Polish (Part I is now online!)

 

I just published the first installment of my 3-part series on how to polish up your work to make it stand out and shine. It appears on OpportunityKnocks.org, the leading website for nonprofit jobseekers. Whether you’re seeking a new nonprofit job, recently got hired, or just want to improve your job performance, you will want to ensure that your documents are clean and professional.

This first installment is about how to cultivate conciseness. The idea here is to make sure your reader can quickly find the most relevant information. Most people will “take a pass” rather than spend much time or energy trying to sort things out. And that’s the last thing you want!

One of my favorite phrases about writing is rather Orwellian: Less is more. But it is not doublespeak. It’s true! Concise statements are powerful. Accessible words and phrases get read. Your challenge is to keep your piece as brief as possible, without compromising meaning. See how tight you can write.

Believe me, I know how wordiness can infect your writing! Almost every client I have had fights this condition. In fact, I still often find myself wallowing in a circuitous, excessive, unnecessary, irrelevant, extraneous multitude of quicksand-like mountains of verbiage (like this). Word proliferation is an occupational hazard for all writers. But if you find ways to moderate that situation, your readers will reward you.

Read the rest of the article right HERE.


					

Benjamin Franklin: Learn His Secret to Great Writing

Yesterday we celebrated Martin Luther King, Jr.’s birthday. Today was have the birthday of another great American in mind: Benjamin Franklin! He serves as one of my writing heroes/sheroes, and gave us a lot of great writing quotes. I especially like this one:

“Either write something worth reading or do something worth writing.”

One of the best-known writers of Early America, Franklin was not always so eloquent. It took years of practice and feedback. In his youth, he would often find excellent published writings, jot down an outline of their points, and then try to imitate (or even improve upon) them with repeated practice. Since he had no real-life people to run his work past, he would simply compare his versions with the published originals. In his autobiography, Franklin wrote this about the experience:

“… By comparing my work afterwards with the original, I discovered many faults and amended them; but I sometimes had the pleasure of fancying that, in certain particulars of small import, I had been lucky enough to improve the method or the language, and this encouraged me to think I might possibly in time come to be a tolerable English writer, of which I was extremely ambitious…”

I take inspiration from Franklin’s work! I’m always on the lookout for great turns of phrase to tweak in my own writing, and recommend continued writing practice coupled with honest and supportive feedback.

You probably have many opportunities on the job to practice your writing. But do you get the feedback you need to constantly improve? While Franklin didn’t have a writing circle, you can join one for free! It uses online technology and weekly conference calls, starting next month. I call it Writing Wednesdays. Just go HERE to learn more about this excellent opportunity.

 

 

Brief video interview : Book in a Nutshell

This January, you may be thinking about getting your writing skills in shape for the new year. Great idea!

You can start by watching this brief interview with me at the 2011 Grant Professionals Association conference. I spoke with Rod Helm of Grant Writing USA. In our discussion, I shared some of the core information from Writing to Make a Difference. Take just 16 minutes and you’ll learn:

1. The most common writing challenges in the nonprofit sector

2. The ABC’s of Copywriting and why they are important

3. The top 3 take-aways you’ll get from my book.

…and much more. You can watch Part I right HERE and it continues to Part II HERE.

How Nonprofit Workers Can Sharpen Their Writing Skills

The Chronicle of Philanthropy is not just a printed publication any more! They have a robust website and also host some very interesting web chats.

On November 1st, they held one called: “How Nonprofit Workers Can Sharpen Their Writing Skills.” They had two guests:

Joseph Barbato, co-author of one of the books I highly recommend, Writing for a Good Cause: The Complete Guide to Crafting Proposals and Other Persuasive Pieces for Nonprofits (you can see my other recommended reading right here).

Kerri Karvetski, a marketer, copywriter, consultant, and social-media trainer who works with nonprofits.

I was glad to find the transcript of this online chat, as it includes a lot of writing tips I can get behind. Examples include: encouraging “editing buddies,” writing with different audiences in mind, and how to improve as a writer.

Check it out at: http://philanthropy.com/article/Sharpen-Your-Writing-Skills/129520

Quick Q & A with me about my book

If you only have a couple of minutes to skim a brief Q&A with me, check out this interview at 501derful.org, a blog about the future of social media, PR, and technology in nonprofits: http://bit.ly/u6PkfV.

You’ll get my answers to questions such as:

  1. What are the most common mistakes made by writers at nonprofits?
  2. How can you easily reverse a huge trend that leaves readers flat?
  3. What’s my advice for nonprofits that cannot afford to hire a copywriter?

You can use my tips right away!

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