Category Archives: Copywriting

The Benefits of Having a Business Blog

index[Dalya’s Note: This guest post was written by Naomi Shaw. She is a freelance writer and can be found at naomijshaw.jux.com.]

How can a blog help your business? Isn’t it just a journal on the web? Absolutely not. Blogging for your business can be an integral tool for generating income, connecting with customers, and giving your business a winning personality. Here are some tips on how to get started and, most importantly, reasons why you should start now.

WHY should you blog for your business?

Web and social media expert Barry Feldman knows the facts and the stats when it comes to successful blogging. Small businesses with blogs generate 126% more leads than businesses that don’t have a blog, while a whopping 61% of consumers have made a purchase because of a blog recommendation. Here are four good reasons why your business can reap the benefits, too.

Continue reading

Spot the Weaknesses in this Case Statement (Or Spot the Strengths!)

weaknessI thought I would share a brief piece I wrote that exaggerates several of the most common mistakes grantwriters make. This mini-case statement is riddled with over-the-top phrases and statements (in bold) that I hope point out some obvious problems. See what you think and feel free to leave a comment!

Here goes…

Our organization started five years ago because we wanted to improve the dismal quality of life and alleviate economic inequality for other women in our community. These problems do not actually affect our lives, but we wanted to appear charitable.

We propose the “Get A Life Project,” which will have a tiny effect on housing conditions for low-income women and will probably do nothing to change their economic status. We don’t have an innovative bone in our bodies, so we’re just doing the same old project that we’ve always done. Actually, there’s no urgency to the project, and it’s not part of any larger plan. In fact, we think there are already several more proficient organizations doing this work in our town.

We think that our Get A Life Project will provide much-needed assistance, but we’re not so sure about the exact outcome. Although no low-income women have asked us to help them, or have joined our organization, we think the project is a great idea. It’s not clear how we will do this work, but we are sure that we’ll come up with something. We will have to figure out how to serve people in unfamiliar languages, but we don’t think you want to know any details of how we actually will implement the project, and we definitely will not be evaluating it.

Our project does not address any of your Foundation’s priority areas, but we believe you will make an exception for us because of our good intentions. We will have to indefinitely rely on your foundation to sustain our work. We’re pretty desperate so if you don’t fund us we will have to close our doors.

From Snippets to Stories

craig_storybook[Dalya’s Note: This guest post was written by Craig Harrison who will be a Special Guest on the 4/2 Writing Wednesdays call. He is the Principal of Expressions of Excellence.]

Don’t look now, but did you realize we’re surrounded by stories? They’re everywhere. Last week I was traveling and everywhere I turned I heard stories: on the shuttle to the airport, while going through the security lines, at the gate, on the airplane, and while waiting for our baggage. Everyone was telling stories… to each other, to the flight attendants, and the attendants were no doubt telling stories to each other about us!

What’s most exciting are the new stories we fashion from our experiences, observations, and imagination.

As the Principal of Expressions of Excellence!™ I speak, train, write, coach, and facilitate. As such, I use stories a great deal, whether to educate or illustrate, to entertain, inspire, or even to sell. My specialty is the telling of personal stories. I’m often asked about my stories: How did you fashion that story? Where did it come from? How did you develop it? (And on occasion I am asked if my stories are really true. Yes, they are, to me!)

Continue reading

Describe Your Unique Role in Collaborative Efforts

fabric threads[Dalya’s Note: This is an excerpt from my award-winning book, Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact.]

You may recall my post about the value of collaboration. Today I want to talk about the importance of carving out a unique niche for your organization in those collaborative efforts.

Your work to advance your organization’s unique brand involves illustrating how you contribute essential threads to your community’s interwoven fabric. You serve as a crucial resource and contributor to social and/or environmental responsibility.

Collaboration combines your organization’s power with that of other organizations that share your values, in a strategic effort to benefit a larger number of people than you could alone.

Ask yourself: How does your work fit into the larger picture of your community’s well-being?

Continue reading

Interview Questions for Your Main Characters

GCfGN_symbol-drop-shadow[Dalya’s Note: This guest post was written by Beth Barany, an award-winning novelist, keynote speaker & creativity coach for novelists.]

Many nonfiction writers may be unfamiliar with how to develop characters in their how-to or other pieces. But with some guidelines and some investigative questions, you’ll be able to create interesting and compelling characters for your teaching stories.

Guidelines

Many fiction writers start with this next exercise even before they start their stories. How do I know that? I’m an award-winning novelist, with 2 novels and 2 novellas published, and when I’m not working on my own stories, I help authors write, publish, and market their novels.

Goal
Start with your character’s outer goal. What does she want? Have it be something anyone could see. Example: to get a job. Also, all characters have an inner and non-tangible goal, like to feel satisfied.

Continue reading