I recently came across this interesting article in The Chronicle of Philanthropy: “5 Things Charities Do That Turn Off Young Donors Like Me.” It was written by a 20-something in the fundraising field, and offers some fairly controversial advice. The article inspired a robust exchange of opinions from readers, ranging from full concurrence to push-back.

The author  discusses several differences between traditional fundraising approaches and those she believes deliver a more tailored, appropriate message to her generation. I agree that due to such stark generational differences among our various audiences, it’s CRUCIAL to know and speak to the expectations, needs, interests, and preferences of each audience “segment.” That may mean more upfront work for us, but it may result in more effective appeals in both the short- and long-term.

In this season of asking, giving, and receiving, I would love to know what YOU think! What is your experience? If you’re a Millennial, working with Millennials, or just trying to figure out Millennials, take a moment to check out the article and the comments from readers. Feel free to have your say, as well (either on that site or right HERE.)

Happy Holidays to you and yours!