“Ask Dalya”: Improving Website Content

web writingNot long ago, I partnered with GiftWorks to present a free webinar entitled Web Writing that Gets Noticed.” In it, we covered:

  • 3 Keys to maximize your website content
  • Today’s web users: what we know
  • Best practices: usability & accessibility

Participants asked a lot of great questions. Check out the answers below!

Q: How does web writing compare to other writing, such as an annual report?

A: Web writing is generally more concise than other types of writing, is easier to skim, and takes advantage of the web’s linking, audio, video and interactive capabilities. It also focuses more on keywords and tends to have a conversational tone (as opposed to a formal one). You can learn more about the differences by watching the free webinar.

Q: At what grade level (for reading ease) should we be writing? Continue reading

Eco-Persuasion: A Model for Connecting with Your Audience

green earth[Dalya’s Note: This guest post was written by Patricia Dines. She is a freelance writer who’s been inspiring constructive eco-action for 20+ years and can be found at www.patriciadines.info or www.askecogirl.info.]

In my conversations with people about eco-action, one common question they have is how to talk with folks who don’t care about their issue, or worse, respond in non-factual and argumentative ways.

Understandably, most of us want to avoid conflict, keep conversations agreeable, and steer clear of the strident activist tone that turns people away.

However, simply skipping these discussions can leave us feeling unsatisfied, because we know that literally life and death is at stake for so many people, animals, ecosystems, and the planet itself.

So how can we communicate about these issues both pleasantly and effectively, and, through that, help our culture cheerfully shift from eco-destruction to eco-sanity?

Continue reading

The Benefits of Having a Business Blog

index[Dalya’s Note: This guest post was written by Naomi Shaw. She is a freelance writer and can be found at naomijshaw.jux.com.]

How can a blog help your business? Isn’t it just a journal on the web? Absolutely not. Blogging for your business can be an integral tool for generating income, connecting with customers, and giving your business a winning personality. Here are some tips on how to get started and, most importantly, reasons why you should start now.

WHY should you blog for your business?

Web and social media expert Barry Feldman knows the facts and the stats when it comes to successful blogging. Small businesses with blogs generate 126% more leads than businesses that don’t have a blog, while a whopping 61% of consumers have made a purchase because of a blog recommendation. Here are four good reasons why your business can reap the benefits, too.

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Spot the Weaknesses in this Case Statement (Or Spot the Strengths!)

weaknessI thought I would share a brief piece I wrote that exaggerates several of the most common mistakes grantwriters make. This mini-case statement is riddled with over-the-top phrases and statements (in bold) that I hope point out some obvious problems. See what you think and feel free to leave a comment!

Here goes…

Our organization started five years ago because we wanted to improve the dismal quality of life and alleviate economic inequality for other women in our community. These problems do not actually affect our lives, but we wanted to appear charitable.

We propose the “Get A Life Project,” which will have a tiny effect on housing conditions for low-income women and will probably do nothing to change their economic status. We don’t have an innovative bone in our bodies, so we’re just doing the same old project that we’ve always done. Actually, there’s no urgency to the project, and it’s not part of any larger plan. In fact, we think there are already several more proficient organizations doing this work in our town.

We think that our Get A Life Project will provide much-needed assistance, but we’re not so sure about the exact outcome. Although no low-income women have asked us to help them, or have joined our organization, we think the project is a great idea. It’s not clear how we will do this work, but we are sure that we’ll come up with something. We will have to figure out how to serve people in unfamiliar languages, but we don’t think you want to know any details of how we actually will implement the project, and we definitely will not be evaluating it.

Our project does not address any of your Foundation’s priority areas, but we believe you will make an exception for us because of our good intentions. We will have to indefinitely rely on your foundation to sustain our work. We’re pretty desperate so if you don’t fund us we will have to close our doors.