[Dalya’s Note: This blog post was originally published 5/13/13 by Carolyn Parrs who is the Principal of Mind Over Markets, author of Green Marketing Blog, and Founder of Women of Green.]
We’ve heard the rumors, read the blogs, and saw the headlines that said Green Marketing is dead. To me, that was good news. We certainly do not need another man-hugging-polar bear commercial cut loose on the airwaves. I guess marketers figured out no one buys an electric car to save melting ice caps. They buy it to save themselves from melting down at the gas pump.
So here’s the thing. What’s dead in green marketing are those first attempts that made big fat assumptions that people would choose the environment over their own needs. Like saving money. Like providing healthy food for their kids. Like growing stronger plants.
The good news is green business is still alive and well. According to a recent Big Green Opportunity Report, green industries are experiencing far faster growth than their conventional counterparts across the country. These businesses are steadily grabbing market-share from non-green businesses, and consumers continue to flock to the other side where the grass truly is greener. It’s true, green is still a niche market, but with super savvy marketers that position themselves beyond green, we will see more and more market share.
So you want to smarten-up your green marketing? Here’s how.
I will be speaking at the Fifth San Francisco Writing for Change Conference, which is for nonfiction writers who want to bring about the changes individuals, communities, and the planet need. Please feel free to stop by and say hello!
[Dalya’s Note: This guest post by Ginny Soskey was originally published on August 20, 2013 on 
